Agadir, Morocco · since 2014
Moroccan botanicals, from the only forest in the world where argan grows.
Four siblings came home to Agadir to press oils properly. Today we work with 22 women's cooperatives — around 1,300 women — and test every batch in our own laboratory before it is bottled.
The range
Eleven products, all of them Moroccan
Oils, clays, soaps, powders and tools — single-ingredient, nothing added, and nothing sourced outside Morocco. No coconut, no shea: we do not ship ingredients across the world to bottle them here.
Tabrima
Hammam scrub · 15+ botanicals
from €24.99
Argan Oil
Ecocert · USDA · Euro Leaf
from €19.99
Black Soap (Beldi)
from €19.99
Ghassoul Clay
from €19.99
Prickly Pear Seed Oil
Ecocert · USDA · Euro Leaf
from €36.99
Rose Water
Ecocert · USDA · Euro Leaf
from €19.99
Nigella Oil
from €24.99
Nila Powder
from €24.99
Aker Fassi
from €24.99
Makeup Remover
from €19.99
Kessa Glove
from €14.99
What buyers say
109 reviews, reservations included
“Maintains the pH balance of my skin perfectly. The only minor issue is its slightly sticky feel before it fully dries.”
“Great for exfoliating and leaves my skin feeling fresh. However, I'm not a big fan of its gel-like texture.”
“Does the job. My go-to natural moisturizer now.”
Reviews are written by customers on our own product pages, and we leave the critical ones up. We also have a Google profile.
Who we are
A family of pharmacists and biologists
Born in Agadir in the middle of the argan forest, all four of us graduated from the Université Libre de Bruxelles — then came back. Not to trade oil, but to raise what it is worth, and what the women who make it are paid for it.
cooperatives, around 1,300 women
We buy from them directly, with no middleman. They are paid for the work they do — which is what keeps daughters in school rather than in the fields.
region on earth where argan grows
South-west Morocco. The trees grow wild, with no fertiliser and no chemicals. In dry years we draw on nuts stocked from previous harvests rather than compromise.
Brand beliefs
What we will not compromise on
The cooperative is paid first
Direct payment, no middlemen, long-term partnerships. Fair wages are not a marketing line for us — they are who supplies us.
One ingredient, nothing added
No synthetic preservatives, no fragrance, no filler oils. What is written on the bottle is what is inside it.
Every batch is tested
Acidity, microbiology and purity — in our own laboratory, and independently at ONSSA, the Moroccan ministry of health and food.
Only what grows here
Everything is Moroccan. Shipping coconut or shea across the planet to bottle it in Agadir would make no sense for a brand that talks about the earth.
Packaging that does not lie
Glass or recyclable plastic, no decorative cardboard box that goes straight in the bin. We reuse our suppliers' packaging to ship yours.
We explain, we do not oversell
Our guides tell you what a product does and what it does not. If it is not right for your skin, we would rather say so and keep you.
Before you buy
Your questions, answered properly
Read our articles sorted by product and by skin type — DIY recipes, beauty routines, what suits sensitive or reactive skin, and how to tell an authentic oil from a diluted one.
Trade enquiries
Wholesale & private label
Every product we make, in bulk or already bottled, under your own brand, delivered to you. We handle the label design, the Ecocert validation and the export paperwork.
What that includes
• Bulk volumes, or finished units ready to sell
• Your brand on the label, designed and validated with Ecocert
• Full documentation for EU registration and customs
• Product photography and brand video, if you need them
Same-day dispatch before 4pm · Tracked delivery worldwide · Secure payment